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GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!
Given that name shows, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of a customer. Its function isn’t to harm GoDaddy’s reputation but instead to simply help small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.
As usual, during our analysis that is preliminary of client’s situation, we made a listing of conditions that needed action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ regional listing ended up being embedded, etc.
We knew that the internet site ended up being hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to you will need to perform the optimizations onto it of course unsuccessful – move the web site to WordPress and regular web hosting.
Everything we learned is the fact that while being the cheapest method to host a web page on GoDaddy (rendering it an exceptionally cheap option all together), the internet site Builder didn’t permit you to perform nearly every action that a typical web web web hosting will allow one to. GoDaddy promote their device once the option that is best because of their non-technical consumers – a very easy tool with 100% hassle-free setup and upkeep to supply your online business with an appropriate fundamental site.
It is real (the “comfortable fundamental website” component could be argued), nonetheless it is simply exactly what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as limiting. Listed here is my advice to any or all business that is small – don’t get intimidated by just just exactly how “technically demanding” it’s to create a WordPress website and “undersell” your web existence to a Website Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting design that is SEO development-wise also for the many modest clients.
The absolute most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP additionally the database. You are able to imagine the capabilities that are limited derive from this type of limitation. For instance, and even though there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep said straight that the goal of GoDaddy Website Builder would be to assist basic users develop a basic website – something similar to a small business card. So anything “too advanced level” will be impractical to implement – exact exact same is true of our recommendations to 301 redirect one of several house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some SEO that is basic. Well, you can easily nevertheless:
- compose top quality content
- optimize your titles on pages
- optimize the going tags
- edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
- choose which pages become within the XML sitemap
- do minor HTML alterations in respect to text positioning, fonts and colors (please, note that if you attempt to implement Schema.org markup that might be impossible because each time you insert the code, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics remain intact though)
Everything we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we can implement all our Search Engine Optimization recommendations. The primary concern he previously had been that maintaining their site will end up exceedingly hard for him because he will have to discover ways to cope with WordPress. We made a decision to offer him a totally free assessment to get their means around WordPress that will be certainly not so much more tough to handle than GoDaddy Website Builder.
We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you can expect to manage to completely use Search Engine Optimization recommendations without having any limits.
Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!